Lisa des Vignes

Helping clients achieve rapid business growth through
innovation and data-driven insights

With a prolific career spanning across over 20 years and a wide range of highly successful endeavors, I have established myself as an accomplished account manager delivering exceptional consulting services to global client organizations within the foodservice and consumer packaged goods industries.

As a trusted partner and advisor, I use excellent interpersonal and communication skills to nurture solid relationships with key client stakeholders to understand their business requirements, present market research data, and offer insights on strategies to reach specific consumer segments through marketing/sales initiatives.

I am also recognized as a proficient analytical thinker navigating effectively across organizations to build bridges between teams, instill a service-oriented and collaborative culture, align activities with the corporate objectives, and complete complex projects within budgets and deadlines. Furthermore, I have served as a mobilizing leader to numerous professionals throughout my career, taking great pride in providing them with the guidance and opportunities to optimize their professional and personal development.

Senior Account Manager

with extensive experience and a solid track record of success in leveraging a breadth of expertise to deliver exceptional consulting services to global client organizations within the foodservice and consumer packaged goods industries.

Trusted partner and advisor

Building solid relationships with key client stakeholders to understand their business requirements, present market research data, and offer insights on strategies to reach specific consumer segments through marketing/sales initiatives.

Proficient analytical thinker

Building solid relationships with key client stakeholders to understand their business requirements, present market research data, and offer insights on strategies to reach specific consumer segments through marketing/sales initiatives.

Core Competenices

Professional Experience

Crossmark Canada | Mississauga, ON

Retail Merchandiser, Sales and Marketing Growth Solutions
July 2020-Date

Represent clients by implementing a variety of in-store merchandising tasks including correcting product voids, auditing store conditions, communicating with Store Managers and resetting product categories to the most up-to-date planograms.

Essential Functions

Competencies

Implemented an auditing system to gather the publicly released operator sales data and Statistics Canada population inputs, in order to produce output for Measurement Sciences to audit/review data used for calibration of FSM Syndicated Study, which resulted in 85-90% improvement in the representation of the foodservice market.

Ipsos Canada Marketing | Toronto, ON

Senior Account Manager, Foodservice Monitor Syndicated Study
2017-2019

Developed and managed positive client relationships with Restaurants Canada, McDonald’s Canada, Subway Canada, and Yum Brands, all the while incorporating industry and client knowledge into the planning process of customers.

Implemented an auditing system to gather the publicly released operator sales data and Statistics Canada population inputs, in order to produce output for Measurement Sciences to audit/review data used for calibration of FSM Syndicated Study, which resulted in 85-90% improvement in the representation of the foodservice market.

The NPD Group | North York, ON

Account Manager, Client Development
2010-2017

Managed relationships with global clients within the Foodservice business unit, managing a revenue portfolio of $1.1M and driving sustained revenue growth by remaining abreast of and capitalizing on emerging business opportunities.

Successfully exceeded revenue objectives at 104% of target, through the expansion of client base within Mother Parkers Tea & Coffee, Nestle Professional, and Parmalat Canada and the introduction of new products and services. Conducted multiple presentations for senior management teams of clients and negotiated contract renewals, between 5-7% above inflation.

The Nielsen Company | Markham, ON

Senior Consumer Analyst, Segmentation and Targeting Practice Area
2005-2010

Delivered analysis, interpretations and presentation of market research data to clients including Coca-Cola Limited, Parmalat Canada, and General Mills, providing them with insightful recommendations to reach their most valuable consumers through marketing and sales initiatives.
Continuously improved organizational efficiency and effectiveness for remote associates by liaising with the North American and Global technical teams to implement quality controls which ultimately improved data integrity and instilled client confidence.

Education Professional Development

2007 Post Graduate Certificate in Applied Digital Geography and Geographic Information Systems
Ryerson University
2001 B.A.A. Administration and Information Management
Ryerson University
1997 Certificate in Information Systems Management and Certificate in Telecommunications Management
Ryerson University

Toastmasters International

Several roles and awards between 2014 and 2020

What they say about me…

‘’I worked with Lisa on several projects. She was a great team player, who always showed a strong dedication to her work and a commitment to deliver her very best. She often managed multiple complex projects under extreme deadlines and delivered results on time and

Karol Guier, Marketing Brand Manager